![]() ![]() ![]() But once you understand the customer journey on Pinduoduo, it’s easier to understand how the app actually works.įirst, a user will open up Pinduoduo and likely notice a product that’s caught their eye, thanks to a highly intelligent algorithm that personalizes each user’s feed. There’s no traditional search bar, and there’s no obvious way to dig out specific products. How does Pinduoduo actually work?Īt first glance, Pinduoduo might seem a little confusing. In fact, Pinduoduo is China’s largest online grocer and generates almost $20 billion a year from agricultural products alone.ġ00% of Pinduoduo’s revenue comes from “ online marketplace services.” This refers to the commissions from the sales on the platform and paid advertising by companies on the platform. The product categories responsible for this growth were:įresh produce, in particular, is very popular on Pinduoduo. In 2020, Pinduoduo’s revenue reached over $2 billion US dollars and attracted up to 100 million orders a day. Through the company’s platform, they work with over 16 million growers and the rural communities to helping them participate in and benefit from the fast-growing digital economy. has grown to become the biggest online marketplace for agricultural products in China. Of those users, 65% are from lower-tier cities in China (an important marketing category), 70% are female, 63% are between 25-40 years old, and 42% don’t have a college degree. Who uses Pinduoduo?Īs of 2020, Pinduoduo has over 640 million monthly active users, making it the fastest growing e-commerce site in China. Pinduoduo is now the third-largest e commerce platform behind Alibaba and JD.com in China. Pinduoduo users can also earn free shipping, free products, and other rewards by playing games and entering competitions - all of which are geared toward encouraging customer referrals and social sharing.Īnd that’s the main unique selling point of Pinduoduo: It’s designed to incentivize customers to share products via social media and, in turn, increase sales for the brands that sell on the platform. The team purchase model also leads to lower customer acquisition costs on the platform. The bigger the shopping team, the bigger the discount. Launched in 2015, Pinduoduo is a social e-commerce app that’s based on “team buying,” where customers can use social media to build a “shopping team” to get a better price on a product. In this article, we’ll answer those questions and more as we break down the ins and outs of Pinduoduo marketing. Social commerce in China will net close to $400 billion in sales by next year and will account for around one-fifth of all online sales in China by 2023.Īt the very center of that growth is Pinduoduo, China’s third-biggest e-commerce site and the country’s largest social commerce platform.Īnd how can international businesses use it to their advantage? ![]()
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